Special series

Fiat 600 La Prima

The true Dolcevita concept

Enjoy the sweet Italian lifestyle inside new 600 La Prima and discover the true concept of Dolcevita.​ Being a top version, the new Fiat 600 arrives with up to 100 exclusive and unprecedented features. As an all-in-one version, the new 600 La Prima combines the best in comfort, technology and style.​

600 La Prima

• 18'' alloy wheels
• Ivory synthetic leather
• Power seat with massage
• Matt ivory dashbard
• Hadsfree tailgate
• Wireless charger
• Color Therapy
• Smart central tunnel

Book Test Drive

Relaxed drive

Your well-being is a priority: just one click and you'll be able to drive with more ease and have a change to relaxed thanks to the massage for the driver's seat.

Color Therapy

Improve your mood with the color therapy your new 600 offers! You have 64 possible combinations, that is, 64 times more changes to have a great day, every day!

+100 stylish

The new 600 La Prima is imposing and striking. With its captivating look, the least it will do is draw a lot of attention.

18” Style Wheels

The style of the new 600 La Prima is imposing and striking. Its 18'' alloy wheels only confirm that.

Exterior

The new 600 La Prima is a joyful vehicle, inside and out: in addition to the chromotherapy of its interior, you will have 4 bodypaint color options to choose from, all inspired by Italian nature!

Interior

Explore the Italian Dolcevita true lifestyle inside an ivory premium interior and turquoise details with FIAT monogram.

Technology

To ensure you have a safer journey, we've created an even safer security system. The new 600 La Prima, for instance, comes with Drive Assist as standard (Level 2 Assisted Driving), which means a superior level of safety and assistance when driving.​

Infotainment

Thanks to its Color Therapy function, with 8 ambient light colors and 8 radio colors, you'll have up to 64 combinations to customize and set the mood of its interior. Plus, you'll be able to listen to your favorite music on a 10" Uconnect radio with NAV, 6-speaker audio system and wireless mobile charging.